Storytelling to promote pro-environmental behaviour

Falmouth University

Falmouth University PhD researcher Carolyn Arnold is exploring the potential to increase pro-environmental behaviour in Cornwall’s business community through storytelling based on theoretical models from the psychology of behaviour change.

Carolyn is working with MPAD, who are providing expertise in the areas of local public and business engagement. MPAD have a track record of producing positive stories about pro-environmental behaviours adopted by businesses and this project will provide greater insight into the drivers for Cornish businesses to adopt more sustainable activities, through analysis of engagement exercises.

Carolyn Arnold from Air Studio on Vimeo.